The Electoral Connection & It's Consequences
According to Mayhew's theory on the Electoral Connection, electoral campaigns have become more candidate centered. This in combination with the rise of social media platforms means that politicians can now use apps like Fakebook, Instagram, and Twitter as tools for re-election. Social media apps allow representatives like Lisa Rochester to easily communicate with their constituents and update them on different projects they are undertaking. This puts representatives like Rochester in a better position when it comes to re-election as her constituents can easily keep track of her progress in office.
Keeping Tabs On Lisa
Representative Rochester keeps an active social media presence. Currently,
Instagram is her largest social media platform as Rochester has a combined 30k followers split between two Instagram accounts. Lisa's main Instagram account @replbr is where she is most active. Most of Rochester's post serve as a means of advertising and credit claiming. She often post pictures of herself interacting with her constituents at public events. Her Instagram is also filled with a variety of information on the different constituent services her administration provides as well a policies she has managed to implement. Rochester's second Instagram account @lbr was created for her senatorial campaign. The account is filled with posts that advertise Rochester, portraying her as a quality candidate for the senator position. Through these posts, Rochester is able to increase her name recognition while showcasing her ambition for the senatorial race.
Lisa's Facebook has over 18k followers. The account is incredibly similar to her Instagram profiles as she mainly uses it to update her constituents on her community participation and different constituent services she had available.
Rochester's Twitter is different as she does more position taking on the platform allowing her to be more accountable of her actions as well as show her responsiveness to federal legislation in congress.
Although her social media presence is a great tool for Rochester as she portrays herself as a proactive member of congress to her constituents, I cannot say it is fully effective in establishing an electoral connection. Even though she has thousands of people following her on there various social media platforms, the engagement and interactions with the posts are incredibly low. This is clearly not an effective way to reach her constituents in order to establish a better relationship with them.
More info to Keep track of Lisa!
Press Release Information
Want to know more about what LBR is up to on a daily basis? Get the hot tea on Lisa straight from the
source here.
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